How Tick Those Boxes automatically drives leads every day, sales every week & clients every month

Our priority was to improve results, which first of all meant stop wasting money on Facebook ads.

We began with my tailored Facebook Ads Rescue Package that would optimise Darren’s ad account and campaign settings to attract suitably targeted audiences to The Accountability Scorecard.

As a result, we tripled the number of leads generated with the same budget, saving Darren $17,400 a year in ad spend.

To streamline the follow up process, we created a unified CRM strategy aligned with Darren’s customer journey and well-documented standard operating procedures that other team members could easily understand and implement.

Multiple email lists were consolidated in to a single audience and contacts are now tagged and segmented according to their entry point. The weekly newsletter, which was previously being published manually, was automated to eliminate human error.

And because everything is now being done automatically, Darren has been able to improve his own productivity by replacing his expensive marketing agency with a virtual digital marketing assistant.

Finally, we created an irresistible offer for prospects by packaging Darren’s information products into a single bundle that represents incredible value for money. This provides a clear and obvious next step for anyone seeking to improve their accountability score.

Since the fulfilment costs of the digital products are negligible, Darren now gets paid for facilitating strategy sessions which he previously offered free of charge.